Digital marketing

• Manage paid promotion and web advertising to drive traffic and maximize awareness and engagement, including donations.
• Support community management across MSF Eastern Africa (EA) channels e.g., responding to queries, replying to comments.
• Develop and implement ideas and opportunities for reaching new online audiences, increasing online engagement with MSF´s existing followers and building positive relationships with our supporters.
• Promote innovation in MSF’s digital communication approach, taking special consideration of the specificities of the East African context and regularly testing new approaches.
• Follow digital marketing innovations, within MSF and externally, and advise on implementation of new tools, techniques or social media platforms.
• Contribute to the optimal integration of all EA’s online channels (website and social media), while maintaining a coherent user experience.
• Advice and support other EA departments in creating specific online strategies and content to reach their target audiences and achieve their objectives.
• Support the rest of the digital unit with the development of campaign specific digital media materials, including design and production of videos, infographics etc.

Search Engine Optimisation

• Under the guidance of the digital manager, takes the lead on exploring SEO strategies (Including with external advisors) and implementing them.

Publication and dissemination of online contents

• Support the digital content officer to select, edit, publish, and share content in the MSF EA website and social media channels in a timely manner, reflecting MSF’s international, regional and local communication priorities as well as engagement opportunities.
• Help to moderate online conversations in EA’s social media channels and respond to inquiries and requests of the online audience following MSF’s guidelines and protocols.
• Contribute to producing or adapting specific online content aimed at Kenyan and East African audiences in line with MSF editorial, style and communication guidelines, and following established validation procedures.
• Ensure all digital communications are in line with MSF’s editorial guidelines, brand identity, procedures and key messages.

Monitoring and Analytics

• Track, analyse and report on online metrics, providing insights and acting on the information in order to improve performance, impact and reach.
• Maintain a Google Analytics account for the website and other monitoring tools for social media.

Other Responsibilities

• Help to resolve issues with the digital channels, websites and adverts, together with the digital unit and IT department.
• Contribute to the development and implementation of evolving digital marketing strategies and campaigns to support the organization’s communications and fundraising agenda.
• Contribute to reporting on campaigns and regular work.
• Provide occasional direct support to MSF’s field operations, advising on the strategic use of social media for operational or communications efforts.
• Liaise with colleagues across the MSF movement, including in regional hubs across Africa.
• With the digital manager’s guidance, liaise with providers and platforms.

Education

• A bachelor’s degree in Communications, Marketing, New Media, Public Relations or an equivalent qualification from a recognized institution.
• Knowledge of Drupal and HTML.
• Knowledge of web and social media metrics and analytics tools, including Google Analytics.

Experience

• At least 2 years’ experience in digital marketing, including SEO, Facebook Business Manager and Google AdWords / display.
• Experience in production, editing, and coordination of web-based content, preferably on a Drupal platform.
• Experience in the development and implementation of online campaigns.

Competencies

• Technical Competencies
• • Sound editorial judgement.
  • Ability to produce engaging social media content.
• Behavioral/General Competencies
• • Commitment to MSF’s principles
  • Excellent writing and editing skills in English and Swahili 
  • Results and quality orientation
  • Service orientation
  • Initiative and innovation
  • Teamwork and cooperation
  • Leadership
  • People management and development
  • Networking and building relationships

• An open ended, full-time employment contract through MSF East Africa Section Office in Nairobi, Kenya.  

• An annual salary of EUR 18,476 at HQ Level 6 based on a full-time appointment.

• Social benefits package; allowances ranging between EUR 188 to 295/month based on individual & administrative status. 

• Other benefits include; 25 days of annual leave, Employer Pension contribution and medical insurance cover (staff and family) based on MSF EA terms/conditions.

• Applicants are required to upload a Letter of Motivation + Curriculum Vitae (in English) in PDF format as one combined document.